Malgosia said – Wed, 08 Apr 2009 14:30:16 -0000 ( Link )
In my experience, a business plan is only really useful as an exercise for your own benefit. It is highly unlikely anyone will ever read it besides you because who really has the time or attention span? Investors, for example, want to see a slide deck. This is basically a short powerpoint presentation outlining your market opportunity, competition, business model etc. There is a great lesson on it here. Slide decks are great as they force you to be succinct. They are also easy to modify, unlike a long-winded business plan.
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